Sunday, May 19, 2013

September 2012 CyberSelection: Udemy



CyberSkeptic has covered free online academic course sites before (notably Academic Earth, www.academicearth.org in September 2009). Udemy (www.udemy.com) is different; it offers both free and fee-based courses, and in addition to hosting courses through which you can learn, it provides a platform through which you can create a course and make money. Founded in February 2010, Udemy now claims 10 million users and garners 70,000 lecture views each month. Courses are offered in a wide variety of technology, academic, and lifestyle categories; While the majority are free, many charge a fee. A quick browse through the front page courses showed "Anatomy & Physiology for Beginners," by Natalie Fox, as the least expensive course at $6 (for a 29-lecture course) and "Self Publish Weekend," by Andrew Pyle, as the most expensive, at $220 (for 43 lectures).

Find a Course

There are several ways to browse what's available. Clicking Browse from the front page presents a page (www.udemy.com/courses) highlighting a Course of the Week, which in late June was "Learn C The Hard Way"; three New and Noteworthy courses; three Trending Paid courses; and three Trending Free courses. Scrolling down highlights three courses in each of the subject categories:
    Technology
    Business
    Design
    Social Sciences
    Math and Science
    Humanities
    Arts
    Lifestyle
    Crafts and Hobbies
    Health and Fitness
    Education
    Music
    Languages
    Sports
    Games
    Other Courses

A search box at the top allows keyword searching. When I typed in Spanish I found several courses--and here there were charges as low as $2. While a number of courses taught the language, an intriguing free one was called "Portal en Espanol," from the University of Michigan. Promising 15 lectures, it seems to be a series of interviews with Spanish speakers (www.udemy.com/campus-i-portal-en-espanol/). Before I knew it, I was engaged in listening to a 30-minute interview with Theresa Satterfield, who came to Louisiana from Panama as a child, learned English the hard way, and now is professor of languages at Michigan. I have returned to this course many times since that first lecture; for me it is an opportunity to hear correct and  understandable Spanish about subjects that interest me.

The Faculty Project

Two special strands of "curated" course lists are of particular interest. The first is The Faculty Project (http://facultyproject.org/), where "The best professors from the world's leading universities are coming together to teach online," for free. They haven't all arrived, yet--there were only 14 courses listed in this endeavor when I checked--but those that are there are substantive efforts in a variety of fields. I was drawn to "The United States Constitution: A Biography," taught by Robert J. Allison, Suffolk University; "Brazil for Beginners," with Marshall C. Eakin, Vanderbilt University; "Foundations of Business Strategy," by Michael Lenox, University of Virginia; and "Is U.S. Democracy Broken?: Perspectives and Debates," with Jeb Barnes, University of Southern California. But I signed up for "Math is Everywhere: Applications of Finite Math," taught by Tim Chartie of Davidson College. I don't want to admit how many years it has been since I took a real math course, but what do I have to lose? It's free.

I clicked the Enroll button and joined 322 other students in the math course. Actually, I was taken first to a course page with more information about the instructor and the course itself. The description promised over 20 lectures and 5.5 hours of content relating math to everyday factors such as computer fonts, Angry Birds, March Madness, and Google. A lecture-by-lecture syllabus was provided, with separate links for slides.

University Courses

A second curated list, Online Courses from Top Universities (www.udemy.com/academic-courses), presents over 500 college-level courses from 14 universities. Udemy does not yet have the depth or breadth in this section that Academic Earth has. Though it does have some of the same contributing schools, I did not notice duplication between the two sites. Top contributors to Udemy so far are heavy in the areas of technology and entrepreneurship: Stanford offers 200; MIT, 56; and the Indian Institute of Technology provides 114.  The Stanford selections are particularly attractive, as many appear to be guest lectures from Silicon Valley names that you will recognize. Other universities represented include Cambridge, Columbia, Harvard, Michigan, Virginia, Yale, and several University of California campuses. The left column on the page displaying the most popular courses shows links to the providing school and numbers of courses offered by that organization; there is also a linked subject list indicating numbers of courses in each of 26 subjects. Again, it is clear that entrepreneurship is a top component.

Creating Courses

The aspect that really puts the "you" in Udemy, however, is the platform to create your own course. Step-by-step instructions are given at www.udemy.com/teach (though they are deceptively simple). To get started, click on Create a Course (you must be registered and logged in). Write a title (60 characters) and headline (120 characters), and select a category from the drop-down list of subjects. Then enter three or more keywords or tags, and select the language of the course from a drop-down list. You can also write a summary, using a text box with simple formatting tools (italic and boldface, bullets and numbered lists). Or you can select the HTML or code interface if you know how to use those tools to get more direct access to the appearance of your course summary.

Quick course construction assumes that you already have content lying around on your computer or the internet. You can upload content in various formats (PPT, PDF, MP3, MP4, MOV, AVI , MPG, and ZIP, as well as documents, articles, and pictures) and import it from several sites (YouTube, Vimeo, SlideShare, Flickr, Ustream) by typing in the URL. Udemy promises creators that they own their own course. It is unclear to me, however, whether there is any oversight over materials that are assembled to make sure that the course creator has rights to use them, though the Terms of Service (http://support.udemy.com/tos) requires that content submitted represents the user's own original work.

Organizing the course into chapters and lectures is promised to be as easy as dragging and dropping.  There are more options, though. You can host a live session, and there is a place for asynchronous discussion with students. A mashup tool promises easy integration of video and slides, and the use of HTML5 means mobile access to courses via "any device."

I wanted to test the tools for creating a course, but I couldn't think of a thing I was ready to teach. Still, I clicked Create a Course and made up a title and subject; I was relieved to see a notice saying that anything I wrote and assembled would stay invisible until I "published" it. I am impressed with the tools and technical help offered by Udemy in the course assembly process. If you already have offline course work available to you, or if you have courses on another online platform, you will be able to put together a course on Udemy fairly quickly. Udemy urges but, for the most part, does not help with course planning and good design, however. Anyone who contemplates publishing a course should first study the presentation of several existing courses by various instructors and also enroll in the "How to Create a Udemy Course" (www.udemy.com/official-udemy-instructor-course/) by Alex Mozes, which is free. I'm taking that now and also thinking beyond the bare bones of the course that I started to write. A nice feature of Udemy is that you can keep a course private  and only invite a select group, so it is easy to experiment.

The Bottom Line

If you set a price for the course, you get to keep 70% of the revenue generated with each enrollment. Students pay using a credit card or PayPal. Udemy promises help in using social media (Facebook, Twitter, Reddit, blogs, and more) to promote the course, and even provides coupon codes that can be distributed. You can embed the entire course or a small part of it via a widget on your website or blog. The course creation aspect of Udemy is ideal for independent professionals and entrepreneurs who want to sell an educational product or promote themselves. It should also be considered by librarians doing instruction, professional instructors in academia or training, and aficionados who simply want to share a passion.

Note: A new interface was introduced in July, though the old continues to be available for awhile. This review refers to the old interface.

Susanne Bjørner provides editorial services to publishers, librarians, authors, and researchers from a base in Spain. Contact her at bjorner@earthlink.net or www.bjorner.info.




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